Monture is the alternative when fabric decides the purchase: Belgian-grown linen, pure hemp and Supima cotton silk, tailored in India. Selected Homme is the pick when you want trend-aware Scandinavian basics at scale.
A label can look similar on a model and be built on entirely different decisions. Selected Homme designs from fit and trend first, at the scale of a global group; Monture designs from the fabric first, in small runs, for people who read composition labels before price tags. Both are legitimate ways to buy clothes — they simply answer different questions.
This guide compares the two on the things that actually decide a purchase — what the fabric does in Indian weather, how the fit is graded, what care each garment asks of you, and where each brand spends your money wisely.
What Selected Homme Does Well
Selected Homme has been designing Danish menswear since 1997. The brand sits inside Bestseller, a family-owned clothing group founded in 1975 that also sells through thousands of stores worldwide, and that scale shapes what you get: a deep seasonal catalogue, dependable sizing across markets, and cotton-led shirting, polos, jeans and outerwear that follow Nordic minimal design.
If your priority is a familiar fit and a low-effort wardrobe that changes gently with trends, that is exactly what it is built for. Sizing across their cotton basics runs consistent, which matters when you reorder. The trade-off is fibre: composition is rarely the headline, and seasonal synthetics appear across the range.
Where Monture Takes a Different Path
Monture started with a fabric. The brand describes itself as a textile house rooted in five generations of material knowledge, and the products read that way: Belgian-grown linen shirts, pure hemp shirting, bamboo-hemp blends, and silk-finished Supima cotton. That heritage shows up as patience: fabrics are chosen before silhouettes, and nothing enters the range without a reason to exist. Every piece is cut and tailored in India, and the range stays deliberately narrow — shirts, polos, tees, trousers, dresses and matching sets designed to be worn on repeat rather than replaced each season.
Browse the linen range and you will find the composition on every product page, not buried in a spec table. That transparency is the core of the comparison: one brand leads with what a garment is made of; the other leads with how it looks on.
Who Each Brand Suits
Quick guide
Where will you wear it most?
Everyday
Riviera linen shirt
Tucked or untucked
Office smart-casual
Monture linen
With linen trousers
Trend basics
Selected Homme
Seasonal updates
Texture pieces
Hemp shirt
Weekend weight
In practice, most wardrobes need fewer trend pieces and more repeatable ones. Start with the shirt you will wear weekly: in most Indian cities between March and October, that argues for linen over cotton. If you want a single shirt that survives three summers, the fabric decision comes first. Our linen shirts for men guide covers the fabric in detail.
How the Fabrics Compare
Selected Homme's everyday shirts are predominantly cotton, with wool and linen appearing in seasonal collections. Cotton presses smooth and stays formal-ish; it holds creases less than linen but breathes less in humidity. Linen and hemp trade a crisp finish for airflow, which is why they dominate Indian summers — and why Monture builds its core range around them.
Check composition before anything else. If a product page does not state the fibre percentages clearly, treat everything else as marketing.
Fibre priority check
Fit, Sizing and Care
Selected Homme grades its fits for European body shapes, and buyers in India sometimes find the sleeves and torso run long. Monture tailors for Indian measurements and publishes a size guide for every garment type. Measure your chest and shoulders, check the guide before ordering, and sit down in anything you keep: a shirt that pulls across the back when seated is the wrong shirt. Between sizes, size for the chest and let the shoulder seam sit exactly at the edge of your shoulder.
Cotton shirts from either brand wash easily and iron fast. Linen and hemp ask for slightly more patience: wash gently, hang to dry, and iron while the fabric is still damp. Neither brand needs dry cleaning as a habit; both reward gentle washing. In return they outlast most seasonal cottons — hemp in particular gets softer and stronger with every wash. Read the material of Monture page before you choose between them.
Shop the Edit
Shop the edit
Frequently Asked Questions
Is Monture a good alternative to Selected Homme?
For fabric-first everyday clothing, yes. Selected Homme stays the easier choice for trend-led seasonal updates.
Which brand is better for Indian summers?
Monture's linen and hemp breathe better in heat and humidity than most cotton-heavy ranges.
Is Selected Homme available in India?
Yes, it sells through its Indian online store and partner retailers, alongside global shipping.
Do the brands share a size language?
No. Check Monture's size guides against your measurements before ordering; Selected Homme follows European grading.
One Last Thing
If you buy clothes by composition, Monture will feel like the better-fit alternative; if you buy by silhouette and season, Selected Homme already does that job. Browse the men's shirt collection or read how to choose a linen shirt before you decide.
