Monture vs Creatures of Habit: Which Is Better in 2026

Best for affordable natural-fabric basics: Creatures of Habit. Best for named fibre origin and premium tailoring: Monture. Best for most wardrobes: one of each, chosen by fabric.

These two labels share a starting point — clothes made from natural fabrics, built to be worn on repeat — and part on everything that follows. Creatures of Habit, a Mumbai-based label with the tagline "Simple, Made Better", designs timeless everyday clothing for men and women in linen, cotton and other natural fabrics, and states plainly that it is not big on trends. Its range sells through its own webstore and Nykaa Fashion, with Peruvian Pima cotton tees from ₹1,799, linen shirts at ₹3,999 and sweaters near ₹3,200.

Monture began with a fabric. The label describes itself as a textile house rooted in five generations of material knowledge, and every product page leads with the fibre: Belgian-grown linen, Egyptian Giza cotton, American Supima cotton, hemp, and a Signature Blend of cotton, Lyocell (TENCEL™) and silk. Pieces are cut and tailored in India and priced in the premium band — ₹5,950 linen shirts, ₹6,450 tees, ₹8,450 trousers. The comparison is genuinely close on intent and worth having on the details.

What Creatures of Habit Does Well

Creatures of Habit earns its following on restraint. The silhouettes are classic — crew tees, linen shirts, Breton stripes, midi dresses — and they repeat rather than churn, which is exactly how a wardrobe of pieces you reach for weekly gets built. The Pima cotton tees at ₹1,799 are among the better-value long-staple cotton knits sold in India, and the linen shirts at ₹3,999 make natural-fibre shirting accessible without a sale event. Sizing runs generous and consistent, and the brand's transparency about where it makes its clothes in Mumbai is a real advantage.

The trade-off is fibre specificity. "Natural fabrics" is a category, not a fibre; the product pages rarely name the flax region, the staple length or the mill behind a garment. When a label leads with a fabric category, origin is the detail most often left open — and that is precisely the gap a fabric-first label fills.

Where Monture Takes a Different Path

Monture answers the questions Creatures of Habit's labels leave open. Where the flax was grown (Belgium). Which cotton (extra-long-staple Supima from the US, Giza from Egypt). How the Signature Blend is engineered — 60% cotton, 35% Lyocell (TENCEL™) and 5% silk in the tee, 65% cotton, 30% Lyocell (TENCEL™), 5% silk in the polo. Fabrics are chosen before silhouettes, and nothing enters the range without a reason to exist. The collection stays deliberately narrow: shirts, polos, tees, trousers, dresses and matching sets tailored in India and priced above Creatures of Habit's band.

Browse the linen collection and the composition is stated on every product page, not summarised as a category. That is the comparison in one sentence: one brand makes natural fabrics affordable and easy; the other makes them traceable and premium.

The Line-Up at a Glance

Piece	Replaces	Stated fabric
Signature Blend T-Shirt	Pima cotton tees	60% cotton, 35% Lyocell (TENCEL™), 5% silk
Riviera Linen Shirt	Linen shirts	Belgian-grown linen
Hemp Shirt	Cotton casual shirting	100% hemp
Como Herringbone Linen Shorts	Casual summer shorts	100% Belgian linen

Check the stated composition on each product page before you buy.

Tees and Everyday Knits

The closest head-to-head in the two ranges is the tee. Creatures of Habit's Pima crew tee at ₹1,799 is excellent value for long-staple cotton; the Signature Blend T-Shirt at ₹6,450 is a different construction — 60% cotton, 35% Lyocell (TENCEL™) and 5% silk, cut in an Italian-refined straight fit with tonal embroidery at the left chest. The Lyocell share is what you feel first: a cooler, more fluid surface than pure cotton jersey on a humid afternoon, with silk adding a soft sheen that reads smarter over trousers. If you buy tees in multiples, Creatures of Habit wins on budget; if you own fewer, better tees, read the size guide and try the Signature Blend first.

Linen Shirts, Head to Head

Both labels sell linen shirts, which makes this the fairest round. Creatures of Habit's linen shirts at ₹3,999 are honest, breathable summer shirting in classic cuts. The Riviera Linen Shirt at ₹5,950 costs half again as much and tells you exactly why: Belgian-grown flax — a region globally respected for long, resilient linen fibres — woven with precision and tailored in India by skilled artisans. It holds structure while staying light, and it passes an office dress code as easily as a beach town. It creases as you wear it; treat that as part of linen's character. Check the linen shirt size guide before ordering either.

Beyond Linen: Where Monture Adds

Where Creatures of Habit's range ends at classic natural fabrics, Monture pushes further into texture and heat performance. The Hemp Shirt is pure hemp from the long bast fibres of the Cannabis Sativa plant — durable, breathable, and built for warm climates in a relaxed V-neck that behaves well on weekends. Pair it with the Como Herringbone Linen Shorts in a herringbone weave for the hottest weeks, and confirm waist sizes 28–36 against the linen pant size guide.

Both brands suit the same shopper at different budgets. Our hemp clothing for men guide shows how one fabric carries a full week of wear, and the materials of Monture page explains why each fibre earned its place in the range.

Fit, Care and Sizing

Both labels design for Indian bodies, which is rarer than it should be, so sizing is close between them. Creatures of Habit runs generous in knits; Monture cuts a straight Italian fit through the Signature Blend pieces and a regular fit through linen. Measure your chest and shoulders, check each brand's guide before ordering, and run the three movement checks before you keep anything:

Care is identical across both ranges: wash gently, hang to dry, and iron linen while the fabric is still slightly damp for the crispest collar. Hemp and linen soften with washing and outlast most seasonal cottons — a habit of care, not a chore.

FAQ

One Last Thing

These labels agree on more than they differ: natural fabrics, classic silhouettes, clothes made to last. Choose by budget for tees, and by fibre traceability for shirts. Read the Creatures of Habit alternatives guide for more options, or browse the men's linen collection before you decide.