Best for Scandinavian design at mid-market prices: Selected Homme. Best for named fibre origin and Indian tailoring: Monture. Best for most wardrobes: one considered piece from each.
Selected Homme has been designing Danish menswear since 1997. The label sits inside Bestseller, the family-owned fashion group founded in Denmark in 1975, and sells in India through Bestseller India alongside its own webstore. The range is broad and cotton-led: relaxed-fit tees from ₹2,299, knitted polos near ₹3,199, brushed regular-fit shirts between ₹3,699 and ₹4,499, tailored trousers around ₹3,999, and outerwear reaching ₹13,999. Scandinavian minimalism is the design language — clean lines, muted colours, and fits graded for a European frame.
Monture began with a fabric. The label describes itself as a textile house rooted in five generations of material knowledge, and every product page leads with the fibre: Belgian-grown linen, Egyptian Giza cotton, American Supima cotton, hemp, and a Signature Blend of cotton, Lyocell (TENCEL™) and silk. Pieces are cut and tailored in India and priced in the premium band — ₹5,950 linen shirts, ₹6,450 tees, ₹8,450 trousers. The comparison is less about which brand is better and more about what your clothes are made of.
What Selected Homme Does Well
Selected Homme earns its place on design consistency. Silhouettes repeat season to season in dependable fits, so a shirt you liked last winter returns in a new colour without a new size chart. Sizing across the cotton basics runs true, which matters when you reorder online without trying anything on. Breadth is the other advantage: shirting, knitwear, jeans, tailoring and outerwear all sit under one design language, so a whole wardrobe can be assembled from a single brand if that suits how you shop.
The trade-off is on the label. Composition is rarely the headline on a Selected Homme garment — most everyday pieces are cotton or cotton blends with seasonal synthetics appearing across the range, and no piece names a flax region, a staple length or a mill. When design leads a collection, fibre origin is usually the first compromise, and that is exactly the gap a fabric-first label fills.
Where Monture Takes a Different Path
Monture answers the questions Selected Homme's labels leave open. Where the flax was grown (Belgium). Which cotton (extra-long-staple Supima from the US, Giza from Egypt). How the Signature Blend is engineered — 60% cotton, 35% Lyocell (TENCEL™) and 5% silk in the tee, 65% cotton, 30% Lyocell (TENCEL™), 5% silk in the polo. Fabrics are chosen before silhouettes, and nothing enters the range without a reason to exist. The collection stays deliberately narrow: shirts, polos, tees, trousers, dresses and matching sets designed to be worn on repeat rather than replaced each season.
Browse the men's linen collection and the composition is stated on every product page, not buried in a spec table. That is the comparison in one sentence: one brand leads with how a garment looks; the other leads with what it is made of.
The Line-Up at a Glance
| Piece | Replaces | Stated fabric |
|---|---|---|
| Signature Blend T-Shirt | Cotton tees | 60% cotton, 35% Lyocell (TENCEL™), 5% silk |
| Signature Blend Polo | Knitted polos | 65% cotton, 30% Lyocell (TENCEL™), 5% silk |
| Riviera Linen Shirt | Brushed cotton shirting | Belgian-grown linen |
| Como Herringbone Linen Shorts | Casual summer shorts | 100% Belgian linen |
Check the stated composition on each product page before you buy.
Everyday Tees and Polos
Against Selected Homme's ₹2,299 cotton tees, the Signature Blend T-Shirt is the like-for-like upgrade: 60% cotton, 35% Lyocell (TENCEL™) and 5% silk, cut in an Italian-refined straight fit with tonal embroidery at the left chest. The Lyocell share is what you feel first — a cooler, more fluid surface than standard jersey on a humid afternoon, and it holds its shape through repeated washes better than most cotton-modal knits.
For polo days, the Signature Blend Polo carries the same blend in a heavier knit with enough structure for dinner, not just the gym. Check the men's polo size guide before you choose a size.
Shop the edit
Linen Shirts: Where the Gap Widens
Woven shirts are where the two ranges part ways. Selected Homme's shirting leans on brushed cotton and corduroy, with linen appearing mainly in seasonal drops; Monture builds its core around linen that is named to the region. The Riviera Linen Shirt is Belgian-grown flax, woven with precision and tailored in India — breathable enough for April in Chennai, structured enough for an office day. It creases as you wear it; treat that as part of linen's character. Check the linen shirt size guide before ordering.
Summer shirt
Riviera Linen Shirt, Warm Khaki
Belgian-grown linen, tailored in India. ₹5,950
Shop the shirt →Fit, Care and Sizing
Selected Homme grades its fits for European body shapes, and buyers in India sometimes find the sleeves and torso run long. Monture tailors for Indian measurements and publishes a size guide for every garment type. Measure your chest and shoulders, check the guide before ordering, and sit down in anything you keep: a shirt that pulls across the back when seated is the wrong shirt, whatever the label says. Between sizes, size for the chest and let the shoulder seam sit exactly at the edge of your shoulder.
Care is simple across Monture's range: wash gently, hang to dry, and iron while the fabric is still slightly damp for the crispest collar. Read about the materials of Monture before choosing between fabrics.
01
Reach forward
No pulling across the back or shoulders.
02
Sit down
The placket stays flat across the chest.
03
Raise your arms
Sleeves move freely; the hem stays put.
FAQ
Is Monture a good alternative to Selected Homme?
For fabric-first everyday clothing, yes. Selected Homme stays the easier choice for trend-led seasonal updates at mid-market prices.
Which brand is better for Indian summers?
Monture's linen and hemp breathe better in heat and humidity than most cotton-heavy ranges, which is why they anchor the collection.
Is Selected Homme available in India?
Yes, it sells through Bestseller India, its own webstore and partner retailers, alongside global shipping from the Danish parent.
Do the brands share a size language?
No. Selected Homme follows European grading; check Monture's size guides against your own measurements before ordering.
One Last Thing
If you buy clothes by composition, Monture will feel like the better-fit choice; if you buy by silhouette and season, Selected Homme already does that job. Read the Selected Homme alternatives guide for more options, or browse men's shirts before you decide.
